Twitter Inc, which has been struggling to revive flagging user growth, is expected to introduce new metrics to show that its microblogging service has a wider audience who may not necessarily be logged in to their accounts, the Wall Street Journal reported. The company, which went public in November, is expected to launch four new metrics when it reports second-quarter earnings on July 29, the Journal reported, citing people familiar with the matter. The shift is aimed at changing Twitter's perception as a social network to something similar to Google Inc's YouTube, whose videos are often accessed through other sites.
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